FIAPO’s Living Free has set a record for holding the largest awareness drive for animal rights in Indian history! Featured in the Limca Book of Record 2017, in just 8 short weeks, we reached out to 1.33 lakh people in 12 cities! Our impact measurement studies show that this vegan outreach would have saved 66,500 animals form ending up on people’s plates.
Proudly known as the ‘Compassion Cruisade’, FIAPO’s Living Free Team and Vegan Outreach collectively reached out to people via leafleting, video outreach and one on one talks in Delhi, Lucknow, Varanasi, Jaipur, Udaipur, Ahmedabad, Surat, Mumbai, Pune, Coimbatore, Bangalore and Chennai. These tried and tested methods not only substantially decreased the consumption of animals in people’s diets, but also helped bring the (mostly) isolated animal rights community spread across the country, together!
This national recognition is a victory for all of us who’ve worked tirelessly through the years to fight for the rights of farmed animals. With this milestone under the belt, we are all set to double our outreach in 2017. Will you join us to set the next big record? Click here