In Collaboration with FIAPO, Cocoberry Ventures into Vegan Yogurt Category

This Christmas, Gurgaon based startup Cocoberry is joining hands with FIAPO to launch a vegan yoghurt range in its Delhi-NCR stores. This association is a part of FIAPO’s Corporate Outreach campaign where businesses that produce consumables by using animal products, are encouraged to use cruelty-free ingredients.

FIAPO reached out to Cocoberry to understand how it makes their world famous yoghurt and helps the organisation move towards using animal-friendly ingredients. The idea is to steer a shift in Indian consumption patterns by using cruelty-free ingredients in commercial yoghurt. FIAPO seeks to work closely with Cocoberry to increase vegan options on its menu. Shivangi, Head- Corporate Outreach campaign, FIAPO says, “We need to eradicate the myth of ‘milk is good”, and while I do understand that we have a mountain to move, I earnestly believe that change only requires courage to take the first step and to be the first one to make that shift! I am glad that Cocoberry took the initiative to make the first move towards making this world a better place for both us and animals.”

Celebrating the partnership, AniketWalia, CEO, Cocoberry, said, “If the way I choose to run my business can contribute to ending farm animal suffering, then that is the path I would want to follow. I will provide a nutritional dessert which helps in digestion and strengthens the immune system, gives a flavour that is irreplaceable and at the same time, is not made out of dairy and does not contain ingredients that hurt animals in any way.”

Around 27% of the population in India is vegetarian but many people are now moving towards veganism and are eagerly looking for readily available dairy-free options. FIAPO recently conducted a survey in Delhi-NCR to know the food preference of Indian population between the age group of 15 to 50 years. The statistics suggest that majority of the population is concerned about and pays ample attention to the ingredients of consumable products.

In addition to this, the greater part of our society is moving towards dairy-free, organic and healthier options. People do not want to consume milk that is full of chemicals and is derived out of torturing animals. The survey also highlighted that contemporary audience is aware and cares about the source of food. The findings of this study provide enough reasons helping the food and beverage industry in shifting to cruelty-free ingredients and thus helping reduce the number of animals bred and abused for food products.

FIAPO is still awaiting a positive response from brands like Starbucks, Natural’s Ice Cream, Baskin Robbins and Coffee Café Day, to make life healthier for us and pain-free for our fellow inhabitants.

Date:22 Nov 2017

Source:  http://fmtmagazine.in/news/collaboration-fiapo-cocoberry-ventures-vegan-yogurt-category/