FIAPO and Cocoberry collaborate to introduce vegan yogurt in India-The Times of India

CHENNAI: With a growing number of people turning vegan, there is an increasing demand for cruelty-free products. And this Christmas, these compassionate citizens have something to celebrate. Federation of Indian Animal Protection Organisations (FIAPO) and Cocoberry are joining hands to launch vegan yogurtin the Delhi-NCR Cocoberry stores.

This collaboration is part of FIAPO’s corporate outreach campaign where businesses that produce consumables by using animal products are encouraged to use cruelty-free ingredients.

“Our programme targets the food and beverage and leather industry in the country. We reach out to big brands — ice cream, coffee and tea brands – and request them not to use egg in baked products and switch to compassionate choice of ingredients for tea and coffee, substituting cow and buffalo milk with to soya, almond or coconut milk,” says Shivangi Bahuguna, head, corporate outreach campaign, FIAPO.

“We reached out to Cocoberry, and by the first week of December they will launch vegan yogurt made of soya milk. They are coming out with five vegan flavours – strawberry, raspberry, blueberry, green apple and berry blast.”

About 27% of the population in India is vegetarian but many people are now moving towards veganism and are looking for readily available dairy-free options.

 According to a recent survey conducted by FIAPO in Delhi-NCR to know the food preference of the Indian population aged 15 to 20, majority of the population is concerned about and pays ample attention to the ingredients of consumable products. The greater part of our society is also moving towards dairy-free, organic and healthier options.
 “If the way I choose to run my business can contribute to end farm animal suffering, then that is the path I would want to follow. I will provide a nutritional dessert which helps in digestion and strengthens the immune system, gives a flavour that is irreplaceable and at the same time, is not made out of dairy and does not contain ingredients that hurt animals in any way,” says Aniket Walia, CEO, Cocoberry.
 While the vegan yogurt will be available only in Delhi-NCR for now, they soon hope to expand its reach. “We hope that by the last week of December, it will be available in other parts of the country as well,” says Bahuguna.
Date:20 Nov 2017