India’s Largest Animal Awareness Drive Makes it to the Limca Book of Records

National, July 13th 2017: From the gullies of Varanasi to the beaches of Chennai – India has been hit by a new wave of activism for animal rights. Led by the Federation of Indian Animal Protection Organisations (FIAPO) activists reached out to 1.33 Lakh people across 12 cities in 8 weeks-successfully landing their tour-‘The Compassion Cruisade’ in the Limca Book of Records!

The campaign toured Delhi, Lucknow, Varanasi, Jaipur, Udaipur, Ahmedabad, Surat, Mumbai, Pune, Coimbatore, Bangalore and Chennai. The objective of the movement was to essentially make the people aware of the plight of farmed animals and decrease the consumption of animals from people’s diet.Through the journey, they reached out to people through a variety of methods such as leafleting (distributing literature on animal rights), showing videos on tablets to people, conducting talks and also workshops with volunteers.

“Most of us interact with animals three times a day, on our plate – we’re out to change that. Living Free, FIAPO’s flagship outreach campaign offers a great entry way to do just that- we’ll keep up the fight till each animal is free’, said Koushik Raghavan, a Living Free activist. Impact measurement studies show that this outreach would have saved 66,500 animals from a life of misery and horror.

“We are delighted at this national recognition of the collective efforts of activists fighting for the rights of millions of animal suffering in cramped, dingy, horrific conditions for food. With this, we hope that the issue will draw more attention and our activists across the country feel more empowered to continue their hard work.” said Varda Mehrotra, Director, FIAPO.

Each year over 56 billion farmed animals are killed for food. This figure does not include sea creatures (including fish) who are not even measured in numbers but in tonnes. This may just be the time to embark on a plant powered lifestyle.

Date : 15 July 2017