The significance and reach of online communication is well known to most people today. It can be aptly described as the most powerful tool of communication, given its immense outreach and easy accessibility. Online Animal Rights Communication chooses its audience and demographics basis the nature of the campaign; hence, target marketing can be befittingly applied. Most population relies on their gadgets for their daily updates; therefore any news pertaining to animal rights will tend to reach the masses much faster via online communication. There is an array of relationships which come under the heading of online communication such as search engine marketing, online PR, display advertising, social media marketing, which calls for better understanding in context of animal rights movement.