Veganism is an emerging philosophy in our country which is gaining more acceptance by the day. People are becoming more conscious of their food choices and there has been a continuous effort to raise awareness on the same through tireless campaigning, social media activism and more. This body of work has also seen rising international interest with many organisations looking to spread a word about the harrowing reality through multiple methods.
Through the writing of this paper, one partakes in the efforts to subdue the ambiguity associated with ‘Veganism’ in the minds of majority and in rightly advocating the cause to reduce the plight of farmed animals. The need to advocate ‘Veganism’ arises out of its strong interrelation with animal protection and the rights of non-human animals.