Vegan Advocacy
WHAT WE DO
Transforming Attitudes and Behaviour Towards Farmed Animals
FIAPO's Vegan Advocacy Campaign aspires for a vegan world in which animals are not exploited and killed for food, clothing, or other human wants. Dedicated to transforming how society views and treats farmed animals, the campaign solely runs on the strength of collaboration with diverse vegan advocacy groups, plant-based nutrition experts, individuals, NGOs, and organisations across India. Together, we aim to build a united community committed to ending animal exploitation.
Living Free
FIAPO’s flagship Living Free campaign was initiated in April 2013. The campaign used a variety of outreach methods to help people change their lifestyle habits and cause the least harm possible to animals. Living Free derived its uniqueness and strength from the fact that it was run solely on the strength of local leaders and organisations who conducted workshops, seminars, and street outreach events ranging from leafleting to virtual reality to potlucks! Our local vegan leaders, with their wonderful group of activists, are the backbone of the programme who disseminate knowledge to people about the livestock industry and help people make compassionate lifestyle choices.
Achievements
Organised India’s 1st ever Vegan advocacy study launch and national strategy meet in April 2024
8,430 college-going youth across India became aware of the exploitative nature of the animal farming industry and the role of youth in protecting animals
1,380,000+ people have explored moving to a plant-based diet by signing up for the 21 Day Challenge till date
82 colleges have joined FIAPO’s as our allies in this animal protection movement
93,870 people reached by71 community engagement activities done by college students
50 million people online have come to know about the impact of their choices on animals and how they can make a shift, through our social media campaigns
5 colleges have committed to adopt FIAPO’s Sustainable Bites and Green Day programmes
4.6 million people have been educated on animal rights and veganism through on-ground awareness events, like college events, community awareness drives, vegan potlucks, street outreach, chalk-activism, silent marches, feeding drives, and outreach at fests
34,154 veganised meals were prepared and served instead of animal-based foods during the NSS camps in universities and Hotel Management institutes
Vegan Academy
Our Vegan Academy programme aims to build leaders among individual activists and in organisations in the field of animal rights and vegan advocacy. We offer five-week capacity-building courses led by both international and Indian experts, covering essential skills such as effective communication, campaign management, and legal considerations. Our goal is to cultivate leaders who are well-equipped to champion veganism and advocate for the protection of farmed animals across India.
Educational alliances
The Educational Alliances programme aims to integrate veganism and animal rights education into the curriculums of Indian educational institutions. By collaborating with educational experts and institutions, we are developing comprehensive courses on vegan culinary arts and animal rights. This program also includes training for educators and advocacy efforts to ensure these important subjects are incorporated into academic programs nationwide.
21 Day Challenge
The 21-Day Vegan Challenge is a transformative initiative designed to support individuals in exploring and adopting a vegan lifestyle. By providing structured guidance, practical resources, and community support over a three-week period, this challenge helps participants transition and sustain a plant-based diet and lifestyle with ease. Join us to discover the benefits of veganism and make a positive impact on your health, on the environment, and to animals.
Vegan Advocacy Coalition
FIAPO’s Vegan Advocacy Coalition — a vibrant and energetic initiative where collaboration sparks change! We’re bringing together passionate leaders, innovative organisations, and dedicated advocates from all over India to supercharge our efforts for farmed animals and veganism. This coalition is all about teaming up to share ideas, amplify our impact, and support each other in making waves. Think of it as a dynamic hub where creativity meets action, and together, we craft powerful campaigns that truly make a difference. Ready to be part of this exciting adventure? Let’s join forces and reshape the future of animal rights with a burst of enthusiasm and teamwork!